When we first met Johnny DeTerlizzi he was broadcasting his outdoor hunting and fishing show on terrestrial AM radio.  Johnny D (as he is affectionately known by his listeners) and co-host Chuck wanted to expand their listener base and jump into the world of Internet television broadcasting.  Johnny’s son Nick has a background in video production, and as the producer of the Backwater show, was excited to make the leap into Internet television.

By taking advantage of LightWire.TV’s powerful HD broadcasting platform and the creative marketing ideas provided by Rich and Rodge, today Backwater Outdoors Radio & TV is not only reaching well beyond the Tampa Bay region, they are doing live remote video interviews with their guests, taking phone calls and answering questions from their live viewers via LightWire’s interactive chat feature.

Their show is recorded and available on demand, right from their own website each week, so their content not only reaches those who can tune in live for their weekly show, they reach many times more viewers who tune in later and watch the show at their own convenience.  This provides greater value for their show sponsors and advertisers who get unlimited exposure, and thus, more bang for their advertising dollars.  In addition, their show is being picked up by other outdoor-related websites, who can easily embed their programming into their own sites, creating a win-win for everyone.

We encourage you to check out the Backwater Outdoor Radio & TV Channel on LightWire.TV, and visit their website to see how they have integrated the LightWire video streaming solution into their website.